Managing data can frequently become a challenging and labor-intensive process due to several factors, including the rapid increase in data volume, diversity, and speed, as well as the absence of a clear data strategy. This can result in delays in gaining insights from data, harm data quality, and require data scientists to spend more time on low-priority tasks.

Generate Valuable Insights with an In-Depth View Business Intelligence (BI) enables companies to make sense of the data they generate on a daily basis, while data visualization helps present that information in a comprehensible format for stakeholders. A well-designed visualization can help see the big picture, make informed decisions, extract insights from data, and provide a single source of truth.

With the proliferation of technology, organizations are facing a challenge in managing their internal data effectively. It becomes difficult to keep track of every transaction carried out by multiple agents in real-time. The solution to this issue lies in utilizing technology and integrating it with advanced data analytics.

There is a growing need for HR analytics as organizations are becoming more data-driven in their approach to hiring and retaining talent, predicting future workforce needs, and developing tailored training programs. With the current shortage of skilled workers, HR is being viewed as a critical aspect of a company's success and is playing a strategic role in decision making.

At Escala, we view customer loyalty as a two-way relationship:
The loyalty demonstrated by the customer through their actions (spending) and attitudes (willingness to spend and affinity towards the business, expressed through direct or indirect positive feedback)

As companies are becoming more data-driven, they are starting to rely on analytics-led decision making. For modern marketers, the ability to analyze past performance, current trends, and predict future outcomes is crucial. This capability is based on data-driven analytical insights.