Marketing Analytics
As companies are becoming more data-driven, they are starting to rely on analytics-led decision making. For modern marketers, the ability to analyze past performance, current trends, and predict future outcomes is crucial. This capability is based on data-driven analytical insights.
Marketing analytics involves measuring, managing, and analyzing marketing efforts to maximize efficiency and optimize return on investment (ROI). In addition to generating sales and leads, marketing analytics can provide deep insights into customer behaviors and preferences.
Marketing analytics also allows organizations to identify their target audience and design appropriate marketing campaigns for different customer segments. This helps to improve customer engagement and experience, leading to increased customer retention, higher lifetime value, and increased customer loyalty.
Escala has over ten years of experience in developing successful marketing analytics strategies across various industries and functions. Our clients partner with us to enhance their customer experience across major channels, with the aim of increasing customer wallet share, retention, loyalty, and lifetime value.
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SOLUTIONS
Escala's Customer Acquisition Analytics
Escala's Customer Acquisition Analytics solution helps clients identify potential customers who are likely to purchase their product or service or respond to their campaigns, promotions, and communication. By utilizing segmentation, clustering, and predictive analytics techniques, Escala transforms data into actionable insights that allow clients to make faster and more accurate decisions regarding customer acquisition, resulting in improved profitability, reduced costs, and increased bottom-line growth.
Discover new and profitable customers
Expand the customer base
Maximize profitability, minimize costs, and drive bottom line growth
Optimize marketing efforts
Personalize campaigns for the right customers
Forecast customer behavior and preferences
Understand customer segments and target them effectively
Monitor and assess the success of acquisition campaigns
Boost customer engagement and loyalty
Gain a competitive advantage by using data-driven insights to make informed decisions
Escala's solution uses advanced statistical and machine learning algorithms to analyze vast amounts of customer data, providing insights that can be used to optimize customer acquisition strategies. The solution can be tailored to meet the unique needs of each client.
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Escala's Retention Analytics
Escala's Retention Analytics solution helps clients understand what drives customer engagement and loyalty for their product or service. Using advanced statistical and machine learning algorithms, the solution provides insights into customer behavior and preferences, enabling clients to enhance customer retention rates, lower churn, and increase lifetime customer value through targeted, personalized offerings, campaigns, and promotions.
Gain an understanding of customer behavior and preferences
Discover the key drivers of customer engagement and loyalty
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Escala's Cross-sell and Up-sell Analytics
Escala enables clients to gain a deeper understanding of their customers' expectations by integrating various types of data, including customer data, contact center data, and external data. Our analytics-driven customer strategy solution utilizes predictive analytics techniques to map the right products and services to existing customer segments, who are likely to respond positively to cross-sell and up-sell propositions.
Escala helps clients identify cross-sell and up-sell opportunities and develop targeted campaigns to maximize their impact.
Escala's Customer Lifetime Value Analytics
Escala's approach to customer lifetime value (CLV) analytics follows industry best practices, drawing from our extensive experience working with clients across various geographies. We have expertise in applying analytics and predictive models to customer data, providing actionable insights that help clients design strategies to increase customer lifetime value. Our CLV analytics solution aids clients in Escala's Loyalty Analytics and Campaign Analytics.
Escala's approach to loyalty analytics combines extensive database analysis with advanced analytic techniques to identify the factors driving customer conversion and loyalty, allowing clients to prioritize their marketing and sales investments. Our loyalty management services include campaign calendaring, strategy development, customer analytics, feasibility analysis, campaign rollout and measurement, as well as campaign history and customer data management.
Escala's Sales Analytics
Our sales analytics solutions help clients reduce uncertainties in their business and make stronger decisions. With our expertise in forecasting using statistical methods, our sales analytics offerings include market entry and potential planning, sales potential estimation, market segmentation, purchase driver analysis, prospecting and acquisition, lead generation, sales forecasting, channel mix optimization, next purchase propensity, re-activation potential, sales force management, and territory planning.
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Escala's Direct Channel Shift
Solution Escala's Direct Channel Shift solution is a results-oriented solution that helps hotels cost-effectively plan and execute their strategy for shifting to direct channels. With our domain-specific expertise, in-depth market understanding, and technology and analytics capabilities, this solution can help improve revenues and margins.