Companies are increasingly investing in innovative tools and technologies to gain a competitive edge by better understanding their customers. However, many businesses still rely on traditional survey methods to measure customer behavior and satisfaction levels.
Leading companies, driven by data and digital technologies, are adopting innovative approaches to customer behavior analysis. They collect customer data from various digital assets, such as websites, social media, and apps, to build a comprehensive 360-degree view of the customer journey, gain real-time insights, and evaluate end-to-end journeys. This capability relies on domain-led contextualization that enables companies to assess customer journeys.
At Escala, we use our domain expertise and consultative approach to revolutionize Customer Experience (CX). By leveraging advanced technology, proven methodologies and frameworks, and human-assisted solutions, we co-create transformative solutions that deliver optimal results for our clients. We have invested heavily in harnessing our domain knowledge to focus on business outcomes and establish customer trust.