Effective business enablers are essential for delivering holistic and outstanding customer experiences that set companies apart in a constantly changing competitive landscape. Centers of Expertise (CoE) play a critical role in this effort by uniting specialized teams, innovative solutions, best practices, research, support, and training to provide differentiated excellence across various industries, domains, and functions.

Companies are increasingly investing in innovative tools and technologies to gain a competitive edge by better understanding their customers. However, many businesses still rely on traditional survey methods to measure customer behavior and satisfaction levels.